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Students seek inspiration from Alvogen’s incredible $1bn journey

17 September 2018

A new Harvard Business School (HBS) case study documents the “dazzling Alvogen story of profitable and global growth,” examining how we have turned the company into a one-billion-dollar business.

Last year, Alvogen generated over one billion US dollars in sales for the first time in its short history – just nine years after we started this journey.

‘Alvogen: Scaling Entrepreneurship’ charts that incredible journey and provides young entrepreneurs with a framework to build their own successful business.

Commenting on the case study, co-author Professor Dan Isenberg said:

“By now, over a thousand students at the Harvard Business School and other top business schools have been inspired to achieve more for themselves than they ever thought possible.”

The case study was recently launched at the HBS in front of the Adidas global executive team and groups from the Harvard executive program Endeavor.

The study’s authors, Professor Isenberg, Professor William R. Kerr, and Alexis Brownell examined three key factors that have proved to be significant growth drivers for us at Alvogen: people, culture and systems.

They found that by harnessing the power of an entrepreneurial culture, while simultaneously implementing effective systems designed to achieve optimal economy of scale, anything is possible.

The case study also demonstrates why company dynamics need to evolve from an agile start-up to a scalable business, while still holding onto the drive, initiative and passion of the founding business leader.

Professor Isenberg urged existing entrepreneurs to sit up and take note of the case study:

“The serial success that Wessman and his team have shown, first at Actavis and more recently at Alvogen, are stellar examples of how to challenge existing market and reach the top through vision, leadership, teamwork and agile but disciplined execution.”

Addressing Alvogen’s Chairman & CEO, Professor Kerr added:

“Thanks for providing important lessons on both top executives and rapidly scaling entrepreneurs, as the dazzling Alvogen story of profitable and global growth continues.”